The future of the multifamily office is being written today by the visionaries at Graypoint LLC, an accomplished team of advisors with an unwavering commitment to maintaining a client-first culture. Despite the COVID-19 pandemic and the broad-based financial asset sell off in 2022, Graypoint has doubled in size in the past three years, led by its mission of defining purposeful wealth management.
As an independent firm, Graypoint strives to off er unbiased advice and solutions, and its advisors are often accepted as an extension of client families. “We aren’t owned by a parent company with proprietary products to sell, and we don’t have to report profits to outside investors—because we don’t have any,” explains Daniel Nolan, President and CEO. “We are free to scour the entire universe of investment choices, which allows us to create personally curated investment solutions that are aligned with our clients’ best interests.”
Graypoint has become a magnet for some of the best talent in the industry—serious professionals with deep industry experience who value personal relationships over transactions. Respected thought leader Sean Leonard, former chief investment officer for the renowned Rockefeller Family Office, was so impressed that he joined Graypoint in only its second year of operation.
Clients First, Always
Since its founding, Graypoint has taken the concept of providing family financial counseling advice to the next level. “Everything we do is driven by the relationship we have with each client. Wealth management, estate and income tax planning, multigenerational education, philanthropy, cash fl ow planning, and risk management, for example, are wealth planning necessities for large and complex clients, but they should not be standalone services. We pride ourselves on our knowledge and understanding of each family and their unique family dynamics. Th is includes their financial picture, business concerns, personalities, needs, and aspirations that go beyond the current generation and the family,” explains Nolan.
As a multifamily office, Graypoint supports families with all of their financial needs, from sophisticated business and investment-related issues, such as generational transfers and divesting illiquid assets, to day-to-day administrative duties.
When a new client came to Graypoint with a problem, Chairman Dan Rutnik stepped up and took a personal interest
in the situation. It was a project in Africa that contained equal elements of risk and social good. Rutnik and his team worked diligently to find investment capital, vet business proposals, and act as eyes and ears for the client. “When something is very important to your client, you do everything you can to help them achieve their goals,” says Rutnik. “This was a difficult challenge, but an easy decision for us.”
“We are part of our clients’ families, always the fi rst people called by family heads when making significant decisions, celebrating achievements, or dealing with tragedy,” continues Nolan. “We are 100% committed to serving families for generations to come.”